Breast Cancer Awareness Day is October 13 each year
Breast Cancer Awareness Day falls on October 13. The day is observed internationally and marks a moment when health organizations, hospitals, researchers, and individuals draw attention to breast cancer—its detection, treatment, and the people living with it. October itself is recognized as Breast Cancer Awareness Month in many countries, with the full month dedicated to education and fundraising efforts.
The date was chosen by the European Organization for Research and Treatment of Cancer (EORTC) in 1997 and has since become a global observance. It is distinct from other cancer awareness days and serves as a focal point for campaigns that run throughout October.
Key Takeaways
- Breast Cancer Awareness Day is October 13, and October is recognized as Breast Cancer Awareness Month in many countries.
- The day originated in 1997 through the European Organization for Research and Treatment of Cancer and is now observed worldwide.
- Major health organizations including the American Cancer Society, National Breast Cancer Foundation, and Susan G. Komen use this time to share information about screening, risk factors, and treatment options.
- Awareness campaigns during this period often focus on early detection through mammography and clinical breast exams, particularly for people over 40 or those with family history.
- Fundraising during Breast Cancer Awareness Month supports research into new treatments, survivorship programs, and services for people diagnosed with breast cancer.
What happens during Breast Cancer Awareness Month
Throughout October, hospitals and cancer centers typically offer free or reduced-cost screening events. Many workplaces, schools, and community organizations host educational sessions about risk factors, symptoms, and the importance of regular screening. Health care providers use the month to encourage people to schedule mammograms or clinical breast exams if they have not had one recently.
Major organizations like the American Cancer Society, National Breast Cancer Foundation, and Susan G. Komen launch public campaigns. These campaigns often feature personal stories from people who have been diagnosed and treated, as well as information about what screening involves and when it is recommended. Local news outlets typically increase coverage of breast cancer topics during October.
Fundraising is a significant part of the month. Money raised through walks, runs, galas, and online donations funds research into new treatments, support services for people undergoing treatment, and programs for survivors. Different organizations direct funds toward different priorities—some focus on research, others on patient support or access to care for uninsured or underinsured people.
Who uses Breast Cancer Awareness Day to reach people
National health organizations coordinate major campaigns around October 13 and throughout the month. The American Cancer Society publishes screening guidelines and risk information. The National Breast Cancer Foundation focuses on education and support. Susan G. Komen, one of the largest breast cancer organizations, runs the Race for the Cure events and funds research and community programs.
State and local health departments often partner with these national groups to bring screening and education to their communities. Cancer centers and hospitals use the month to promote their own screening services and survivorship programs. Advocacy groups focused on specific populations—such as young women with breast cancer, men with breast cancer, or people of particular racial or ethnic backgrounds—use the month to highlight disparities in screening rates and outcomes.
Screening recommendations and why awareness matters
Breast Cancer Awareness Month emphasizes that screening can detect cancer at earlier stages, when treatment is often more effective. Current guidelines from the American Cancer Society recommend that people with average risk discuss screening options with their doctor starting at age 40 to 45, with regular screening continuing as long as a person is in good health. People with higher risk—due to family history, genetic mutations, or other factors—may be advised to start screening earlier or to use additional imaging methods.
Awareness campaigns also highlight that breast cancer can occur in people of any age, though it is more common as people get older. The campaigns stress that not all breast cancers are the same; they vary in how fast they grow and how they respond to treatment. This is why knowing your own breast tissue and reporting any changes to a doctor matters, even between scheduled screenings.
The emphasis on awareness also addresses disparities: Black women and Native American women have higher mortality rates from breast cancer despite lower incidence rates in some age groups, often due to barriers to screening and treatment. Awareness campaigns increasingly highlight these disparities and work to improve access to care across all communities.
How to find screening and information during October
If you want to learn more about breast cancer or find screening services during Breast Cancer Awareness Month, start with your primary care doctor, who can discuss your personal risk and recommend screening options. Many hospitals and cancer centers advertise free or low-cost screening events in October—these are usually listed on their websites or announced through local health departments.
The American Cancer Society website (cancer.org) has a section on breast cancer that includes screening guidelines, risk assessment tools, and a directory of screening locations. The National Breast Cancer Foundation (nationalbreastcancer.org) offers educational materials and can connect you with local resources. Susan G. Komen (komen.org) provides similar information and lists events happening in your area during October.
If you do not have insurance or cannot afford screening, many communities have programs that cover the cost. Your local health department can tell you what is available in your area, or you can call 211 (a referral service in most U.S. areas) to find low-cost or free screening services near you.
Frequently Asked Questions
Is Breast Cancer Awareness Day only for women?
No. While breast cancer is far more common in women, men can also develop it. Awareness campaigns increasingly include information about breast cancer in men, though screening recommendations differ. Men are not routinely screened for breast cancer, but those with risk factors or symptoms should discuss them with their doctor.
What is the pink ribbon associated with breast cancer?
The pink ribbon became the symbol of breast cancer awareness in the 1990s and is widely used during October and year-round by organizations and individuals to show support and raise awareness. It appears on merchandise, in campaigns, and at events. The ribbon does not represent a specific organization—many groups use it.
Can I get screened for breast cancer outside of October?
Yes. Breast Cancer Awareness Month in October is a time when screening is heavily promoted and often more accessible, but screening is available year-round. Your doctor can order a mammogram or clinical breast exam at any time based on your age, risk factors, and personal history. You do not need to wait for October.
What is the difference between a mammogram and a clinical breast exam?
A mammogram is an X-ray image of the breast that can detect cancers too small to feel. A clinical breast exam is a physical examination by a health care provider who feels the breast tissue for lumps or other changes. Some screening programs use both; others use mammography alone. Your doctor will recommend what is appropriate for you.
Does Breast Cancer Awareness Month fundraising go to research or patient support?
It varies by organization. Some organizations focus primarily on research funding, others on patient support services like counseling or financial assistance, and many divide funds between both. When you donate or participate in an event, you can ask the organization how they use the money or check their website for a breakdown of their spending.