Breast Cancer Awareness Month is October
Breast Cancer Awareness Month takes place every October in the United States and many other countries. It is a month dedicated to raising awareness about breast cancer, encouraging people to learn about screening and early detection, and supporting those affected by the disease.
The month began in 1985 as a partnership between the American Cancer Society and a pharmaceutical company. It has since grown into a global observance, with hospitals, nonprofits, government agencies, and community organizations running events, sharing information, and highlighting resources throughout October.
Key Takeaways
- Breast Cancer Awareness Month occurs every October and focuses on education, screening information, and support for people with breast cancer.
- The month is marked by pink ribbons, fundraising events, and campaigns from hospitals, nonprofits, and health organizations across the country.
- During October, many health systems offer free or reduced-cost screening appointments, educational seminars, and support group meetings.
- If you have questions about breast cancer screening or risk, October is a good time to reach out to your doctor or a local health department.
What happens during Breast Cancer Awareness Month
Throughout October, hospitals and cancer centers often host educational events where doctors and nurses explain screening methods, risk factors, and what to expect during a mammogram or other imaging test. Many organizations distribute printed materials and host webinars that cover topics like self-examination, the difference between screening and diagnostic mammograms, and treatment options.
Nonprofits and community groups organize fundraising walks, runs, and galas to support research and patient services. Local health departments may set up information tables at community events. Social media campaigns and news coverage increase visibility around breast cancer topics, and many buildings and landmarks display the pink ribbon symbol associated with the month.
Some health systems use October to promote their screening programs and may offer reduced-cost or free mammograms during the month. Others launch campaigns to reach people who have delayed screening or who may not know their risk factors.
Why October was chosen
October was selected partly because it falls between two important dates: the American Cancer Society's founding in May and National Mammography Day on October 18. The month provides a concentrated time to focus public attention on a disease that affects many people and their families.
The choice of October also allows health organizations to plan campaigns and events during a season when many people are thinking about health and wellness as they prepare for winter.
How to find screening and information during October
If you want to learn about breast cancer screening or get a mammogram, October is a practical time to reach out. Your primary care doctor can discuss your personal risk factors and recommend whether screening is right for you based on your age and health history. Many doctors' offices have information about local screening programs and can refer you to imaging centers.
Your local health department website often lists screening events and resources happening in your area during October. The National Breast Cancer Foundation and American Cancer Society both maintain searchable databases of screening locations and support services. If cost is a concern, ask your doctor or health department about programs that offer reduced-cost or free mammograms.
Screening recommendations outside of October
While Breast Cancer Awareness Month highlights screening in October, doctors recommend that screening conversations happen year-round. Current guidelines from major medical organizations suggest that women in their 40s discuss screening with their doctor, and that routine screening typically begins at age 50 for average-risk women, though individual recommendations vary based on personal and family history.
Men can also develop breast cancer, though it is less common. If you have concerns about your breast health at any time of year, your doctor can discuss your individual risk and recommend next steps.
Beyond awareness: support and resources
Breast Cancer Awareness Month also draws attention to support services for people living with breast cancer. Many hospitals have patient navigators who help people understand their diagnosis and treatment options. Support groups—both in-person and online—connect people facing similar experiences.
Organizations like the National Breast Cancer Foundation, Susan G. Komen, and the American Cancer Society offer educational materials, financial assistance programs, and peer support throughout the year, not just in October. If you or a family member has been diagnosed with breast cancer, these organizations can point you toward local resources and help you understand what to expect.
Frequently Asked Questions
Do I have to get screened during Breast Cancer Awareness Month?
No. Awareness Month is simply a time when information and resources are more visible. Screening decisions should be made with your doctor based on your age, health history, and risk factors. You can schedule screening any month of the year.
What is the pink ribbon and why is it used?
The pink ribbon became the symbol of breast cancer awareness in the 1990s. It is used by organizations, individuals, and businesses during October and year-round to show support for people affected by breast cancer and to raise awareness about the disease.
Is breast cancer screening the same as a mammogram?
A mammogram is one type of screening tool—an X-ray image of the breast used to look for cancer in people without symptoms. Screening can also include clinical breast exams by a doctor. Diagnostic mammograms are used when someone has symptoms or abnormal findings that need further investigation.
Can men get breast cancer?
Yes, though it is uncommon. Men have breast tissue and can develop breast cancer. Risk factors include family history, certain genetic mutations, and hormonal conditions. Men should report any unusual breast changes to their doctor.
Where can I find a screening location near me?
Your doctor can refer you to local imaging centers. The National Breast Cancer Foundation and American Cancer Society websites have searchable databases of screening locations. Your local health department can also provide information about programs in your area, including those offering reduced-cost services.